STRUCTURE
BRANDING
STRUCTURE
The first step, if a brand coexists with other brands, is to define
will adapt to these. This study is known as “brand architecture”. We identify clearly
the relationships and hierarchies between the different brands of the same company.
SOULBRAND
Success brands are built on solid strategic foundations.
We define the values of the brand according to the market and the target to which we focus.
We generate a story telling with which your consumers are identified.
NAMING
Sometimes, everything is in a good name.
We have created many new brands and sub-brands.
In the process it is important to take as a starting point the soul of the brand and as a destination,
the heart of the target. That way we will connect, so they will be followers.
IDENTIDAD
A unique character, a recognizable aesthetic and a memorable design
they are necessary in a good brand. It is not just a logo.
We create all the visible elements, palpable and audible that will be identified
with the brand based on its character and its name.
POSICIONAL
MARKET
A successful brand must fight for its position in the market.
We detect opportunities and implant them to the values of the brand.
After analyzing the target and direct competition, we set a goal,
a roadmap and an assumable term.
GEOGRAPHICAL
When a brand is considering addressing new geographical areas, be they regions,
countries or continents must take into account a vast amount of news.
We analyze habits, culture, language, social strata and local markets to land the brand.
SECTORIAL
Sometimes, a brand faces the incursion into new commercial sectors,
maybe due to a new range of products, new distribution channels, etc …
We evaluate the fit of the brand in the new sector and implement the necessary adptations.
SUBJECTIVE
Subjective Positioning has nothing to do with the sales volume of a brand.
It has to do with the perception that the consumer has of the brand.
We evaluate, analyze and develop the ideal roadmap to win
the hearts of our target.
DESIGN
DIGITAL
WEBSITES
Internet is a vast terrain where every minute changes the rules of the game.
For this reason, we are always investigating.
We develop Responsive designs, UI / UX, dynamic programming in the most diverse languages.
Search engine optimization.
APPS
After the initial effervescence, today we have more clear that type of Apps
They are the most successful. We develop any type of App: corporate, commercial,
virtual stores, stocks, cataloging, informative, promotional, etc …
for iOS and Android environments.
MULTIMEDIA
Design and programming of dynamic environments through animation, sound and interaction
for projections in events, touch screens, corporate presentations, etc …
From a simple PPT to a complex interactive system.
E-COMMERCE
We develop environments focused on the purchase. In multiple languages,
coins and payment gateways. Compatibility with messaging services.
Visit funnels analysis and leak detection to optimize the site.
With the best digital language in each case and optimized for search engines.
MOTION GRAPHICS
To present a product, to express an idea, to tell a story,
to post, to an event, to any message that has to explain quickly,
clearly, attractively and measure. We perform the preliminary analysis,
The Story Board, illustrations, video, sound, effects and icons to make the animation.
PHYSICAL
PRODUCT
Analyzed the briefing, and detected the needs,
We design new containers or adaptations of existing ones.
We made the first prototypes and our Technical Engineering
develops the necessary plans and makes a selection of suppliers.
PACKAGING
We design primary, secondary and tertiary packaging.
Consumer panels for testing. From the white model to its production, handling and delivery.
In all available materials of industrial and artisanal production.
CATALOGS
We create the idea and global concept based on the strategy and identity of the brand.
Collection, hierarchization and segmentation of products.
Photography, illustration, infographics and layout.
Choice of materials, printing, delivery or shipment.
MERCHANDISING
Who does not remember the Nivea beach ball or the Yankees cap or all STAR WARS
promotional items. We design new items and personalize items already existing
so that brands are present on a day-to-day basis.
STANDS
We design and implement ephemeral, permanent, customized or modular stands.
Starting from Briefing we develop the plans and renders.
We perform the installation and offer auxiliary services such as hostesses, animation or presentations.
EDITORIAL
From a literary or essay project, to a newsletter or sector magazine.
We have extensive experience. We carry out the complete edition, from support to the writing,
translation, design, photo-graphic, illustration, layout, printing, packaging and shipping.
ONTRADE / OFFTRADE
The battle of the linear and the battle of the point of consumption are fierce.
We make sure that the product stands out and is more attractive than its direct
competition through POS, exhibitors, banners, gifts, gondola headers, table tents.
COMMUNICATION
SOCIAL
EVENTS
We establish links between the brand and influencers, bloggers, journalists, prescribers,
customers, consumers, etc … We select the locations, we manage the guests, we design
and elaborate the necessary physical material, we enhance the repercussion in the media and we measure the results.
SOCIAL MEDIA
An excellent reputation and visibility in social networks is already essential for a brand
aimed at the public. We create a solid and lasting strategy. We design the profiles.
We establish a custom calendar. We generate the necessary contents.
We manage networks and / or offer training.
ACTIVATIONS
We introduce a new form of consumption, a new product
or a new brand at the point of sale, beyond the classic commercial work.
We present the client in a didactic way and entertain the message.
Through a presentation, training, etc …
TRAINING
We provide training to distributors, points of sale, prescribers, customers, etc …
to instruct on sales methods, new consumption methods or ways to present a brand or product.
To form is to make you understand.
TRADITIONAL
DIRECT MARKETING
Campaigns OnLine and Offline. We draw the strategy, we obtain databases,
we segment them, we choose the ideal channels and calendars, we design the supports
(newsletter, e-mail, public address, Postal Mailing, etc …),
We produce, send, measure and evaluate the results.
PRESS CABINET
We increase the presence in media (TV, radio, print media, blogs and online media),
thus bringing the messages of brands closer to their target audience.
We make our clients news and we are the link between journalists and brand…
MEDIA PLANS
An integral service From the negotiation of spaces (always looking for the greatest
benefit for our clients) up to the contents for the Advertorials (news / advertorial
/ shoppingpage) through the creation of the ad design.
BELLS
Creation of traditional advertising campaigns.
Mainly in the written press, Online Media and Outdoor Advertising.
From strategy to design and layout.
Media selection, space negotiation, file management and ROI.